Storytelling Is The Key To Connection
I remember every detail of a recent brainstorming session I facilitated for a public relations client who handles lifestyle and food brands. We were talking about the agency’s new business pipeline and the kinds of clients that would be an ideal fit. The conversation evolved into how each team member uses the products they wanted to represent.
How to Truly Connect With Millennials, and What It Will Do For Your Business
The term “Millennial” is being brandished about these days like a bit of juicy gossip at a high society luncheon. If any one group has gotten this generation so utterly wrong, it is the mainstream media. Stories seem to vacillate from coddled crybabies who need a safe space to toddler CEOs seeking billion-dollar unicorn status.
Alternate Facts? Lies? Truth-Bending? How Can Connection Survive?
George Washington said, “I cannot tell a lie.” A popular nursery rhyme said that you can identify a liar by their pants on fire. And of course, who doesn’t remember the earworm from the 1980s, "Lies, Lies, Lies" by the Thompson Twins? No matter what the time or place, it seems that there is always some kind […]